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PRODUCT | Swiftpage E-Marketing QuickStudy Guide
What if there was a way for you to discover the quickest path to getting your email marketing up and running?
 They say that 60% of the success for any marketing is in the list that you use. If you have a customer and prospect database, then you are more than half way there to creating great campaigns that add money to your bottom line.
Now's the time to leverage email marketing to get the results that you deserve.
Email marketing is the most effective and least expensive thing you can do to boost your business. So what is stopping you?
The Swiftpage E-marketing QuickStudy Guide is just what you need to get you going on the right track. And I'm not just talking about learning how to send out a newsletter. You can also use Swiftpage to send out simple follow-up messages, create surveys, announce events, create calling lists for your sales staff... and much, much more.
Learn how to quickly and easily implement E-marketing in your own business!
In my new book, the Swiftpage E-marketing QuickStudy Guide, I give you everything you need to know to maximize your email marketing results.
- Step-by-step procedures to help you better understand Swiftpage navigation.
- 200+ screen shots to keep you on track.
- Handy 10-point checklist for writing better messages and tips on how to get your email message past spam filters and other barriers … and into the hands of your recipients.
- Swiftpage is a great service... but every software has issues. Learn where the landmines are buried—before your customers find out on an email boo-boo.
No matter which database software you use (ACT!, SalesLogix, Sage CRM... or even Excel or the Swiftpage Connect online solution), with this guide you will understand how to use all of the options that Swiftpage offers.
Here's how the Swiftpage E-marketing QuickStudy Guide improves your e-marketing results by helping you...
- Get easy to understand procedures that don't leave you wondering where to click next... or where you are even supposed to start from.
- See definitions that don't include the word that is being defined. (e.g. What does the sync button do? Bad definition: "It syncs the database to the campaign. I mean really... what does it do? Find out on page 119.)
- Learn why you would want to use some of the available options, along with examples and suggestions of the best way to implement them.
- Learn the "gotchas" to beware of before you send your campaigns... stop practicing on your customer list!
- Follow along with illustrated sample exercises to practice what you just learned.
- Use the extensive Index to quickly locate the answers you are looking for.
- Clearly understand the differences between the service levels, what you get at each level, and why you may be able to do more with the less expensive service level.
Creating Templates
- Get quick writing tips for making your messages more meaningful to your clients and prospects.
- Learn how to create plain text messages, HTML messages with headers and graphics, as well as messages with multi-columns that can be used for newsletters.
- Check out the 5 questions to ask yourself to help determine when you should use Outlook and when Swiftpage is the appropriate email system.
- Understand the difference between the Basic and the Advanced editors and when you would want to use one over the other.
Viewing Reports and Call Lists
- Understand how Swiftpage keeps you CANSPAM compliant and what you (and your IT department) can do to avoid e-mail deliverability problems even before they start.
- Finally understand what "Opened" really means and how to set expectations for your own metrics.
- Get tips on handling your OptOut and Bounces in your CRM database.
- Review the Online Reports window to help you better analyze your email blasts in real time.
- Gain access to the tricks in creating and assigning follow-up Call Lists.
- Learn how to work with the Call Lists in ACT! or SalesLogix.
Designing Drip Marketing Campaigns
- Understand clearly how to determine which campaign type (Calendar Anchor, or Duration) to select when designing your next campaign.
- Copy the Blueprint forms starting on page 104 to use in developing your own Drip Marketing Campaigns.
- Review the 7 must-have drip marketing campaigns that every business needs.
- Learn the strategies for correctly adding contacts to your campaigns.
- Understand how to manage your campaign results via the online interface.
Building Surveys and Online Forms
- Create surveys... more importantly understand the options of what you can do with surveys, using the autoresponder, feeding users into a drip marketing campaign, mapping to fields in your database, identifying a landing page for when the user clicks submit.
- Follow along on the 27 steps to building a survey (there are lots of options to consider).
- Before starting your Survey Design, print out the handy form on page 144 to help you make your selections.
- Quickly modify your survey to an online Web form.
- Download the survey or webform results back into your database.
Keep the Guide at Your Desk
The online tutorials are nice, but some people learn faster from a workbook. Keep the guide right beside you so that you can follow along with the step-by-step procedures while you master the software... not to mention having the explanations for all of the feature options that you are seeing on the screen.
Check out the Table of Contents to see what's in store for you.
Imagine having all these e-mail marketing best practices at your fingertips … you'll start increasing sales of your product or service online -- literally within the next few minutes!
Use it risk-free for 90 days
That's right. If Swiftpage E-marketing QuickStudy Guide doesn't help you dramatically improve your e-mail marketing results … Or you are dissatisfied for any other reason … or for no reason at all … just let me know within 90 days. I'll refund your payment in full. No questions asked. And you can keep the book with my complements either way.
That way, you risk nothing. So, what are you waiting for?
In 90 days or sooner, you could be on your way to smashing down all barriers to successful e-mail marketing... Or, you could be no further along toward making your e-mail marketing campaign generate the results you -- and those you work with -- expect.
It’s entirely up to you. So what are you waiting for?
Susan Clark is a full-time CRM consultant specializing in marketing with your database. She literally wrote the book on Swiftpage software. She is the author of The Sage E-Marketing for ACT! Quick Study Guide (the only manual of its kind in existence for helping you to more quickly learn the features of Swiftpage).
Susan was one of the first consultants to receive Gold Certified Drip Marketing Consultant status from Swiftpage and has been actively using (and training others to use) this marketing software from the beginning.
Other products by Cornerstone Solutions:
Red Flags
Analyzes an ACT! 6 (2004) or ACT! 5 (2000) database and in minutes displays a MS Excel worksheet describing the work that should be done prior to conversion.
Sage ACT! QuickStudy Guides
These Sage ACT! user guides (for Pro or Premium) includes tips for everyday use as well as detailed instructions on customizing and administering your ACT! database.
Swiftpage E-Marketing QuickStudy Guide
Swiftpage manual full of tips and step-by-step procedures to help you learn to use Sage E-Marketing for ACT!. Everything you need to know to maximize your email results.
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$28 -- Swiftpage E-Marketing QuickStudy Guide
BUNDLES AVAILABLE with Sage ACT! QuickStudy Guides
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I received my book! Woo hoo! I love, love, love it! I can’t wait to get through it. Thanks bunches!!! --Perri Aliano
You just provided me with some very helpful information about something important to me - that I did not know. THANK YOU and great job! -- Brian Marder
I am only on page 24, and have learned so much!!!!! (And it's not like I'm new to Swiftpage.) -- Rita Kogstad
Susan Clark continues the “teacher in a book” approach by offering instruction, tips, examples, best practices, and advice about designing and deploying successful drip marketing campaigns using Swiftpage. The guide is accessible, packed with information (I have highlights on nearly every page), and makes great strides in clarifying the use of Swiftpage. There are many great concepts in this book – from creating event follow-up drips before the event (before you’re so tired from the event that you don’t want to think about it anymore), to pasting text format-free from Word to Swiftpage, or using the Advanced Editor. If you’ve ever been confused about how to do something in Swiftpage, this book will gently guide you through instruction and example to a complete, clear understanding. -- Andrew Vogel
Your book is awesome. I’m just working through it and locking down my knowledge and then applying the drip marketing concepts. -- Pete Fernald
Susan, your book is excellent. I hope no one else buys it. Superior knowledge is my favorite competitive advantage. You have explained so many features that I knew were in Swiftpage, but I didn’t take time to figure out for myself. The screen shots make it so easy to understand your instructions. Thanks for being so thorough (and for the great index). -- Lori Feldman
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